The year 2021 for Loft1 was a tiring year but at the same time full of surprises.
From an initial period of total closure, month after month, the fashion world has managed to awaken although people have found themselves having totally different buying habits than they used to do long ago.
Starting from the fact that, staying at home, the world purchasing curve has inevitably dropped in the clothing sector, however, there has been a small initial recovery in the area of comfortable and sporty clothing.
According to the internal analysis of Loft1, in fact, the average user has almost lost direct contact with the brand, but was involved through social content and constant technical support from the whole team. In this way the user has become a more aware but also demanding customer.
Another factor that this period brought with, it was an increasingly demanding user in terms of services such as delivery times, payment methods, exchanges, returns and much more. For this reason, Loft1 in this 2021 also has wanted to invest in the digitization of its processes to try to optimize all those accessory but fundamental services.
For 2022 Loft1 has reserved a large amount of resources to improve its internal processes more and more in terms of attention to every detail. It will also reserve part of the resources for an entertainment area to cheer its users and customers during Loft1 fashion and show events.
Loft1 not only wants to present itself as a brand, but also wants to be a place for its users to make use of all the resources available within their digital platforms.
If the year 2021 for Loft1 was the year of digitization facing the birth and usability of new communication channels (such as LinkedIn and the new optimized eCommerce), until 2023 it intends to optimize its new digital platforms to give the possibility to each customer to take advantage of an increasingly optimized and more accurate user experience to facilitate each user within his journey within the “World of Loft1”.
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