We have been hearing about Sustainable Economy for a long time, and in recent years there has been a radical propensity towards eco-compatibility not only for what concerns the product, but which embraces the entire production chain.
In fact, Loft1 has decided to undertake this new challenge, addressing not only the environmental, but also the economic and social impacts of the man-fashion sector.
First of all, Loft1 has decided to reduce the amount of plastic in its packaging. This would eliminate unnecessary packaging, thus decreasing the waste, non-recyclable waste and CO2 emissions due to the production of the film would cause.
It is also veering towards the use of paper bags for its packaging. Loft1 with its small but constant daily actions, wants to contribute to an approach aimed at lowering its impact on the environment.
Secondly, we have decided to invest in the future and in innovation through a 360 ° digitization by renewing the processes, technology and usability of the company.
Various funds have been allocated for the purpose of forging partnerships with new professional figures which have led to a complete renewal of the more digital aspects of the company. Starting from the website and in particular the eCommerce to allow each user to navigate faster and easier.
In addition, to encourage cross-media content, we aim to further optimize and consolidate our online presence and communication through the opening of new social channels. We believe and continue to invest in the future to grow and always offer the best version of Loft1.
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