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Winter Melody
AN IRRESISTIBLE LIFESTYLE
Staircase of the Pincio, Bologna. 11 September 2021.
This fw21/22 collection was designed by the founder of Loft1, Vittorio Pedri, inspired by a nomadic man looking for a deeper contact with nature and with his land. And precisely for this reason he has chosen a range of colors inspired by our territory to remind us where we started from: the Bolognese hills.
In this fw '21 fashion show we see a combination of fashion and dance which, despite the period, was designed precisely to try to give the entire audience of Loft1 a moment of leisure and distraction.
The brand's philosophy has always remained unchanged over time. In fact, the 3 pillars on which Loft1 is based are passion, self-expression and the propensity to go outside the box; with an always careful attention to details and details.
Now Loft1 is committed to taking on a new challenge at the forefront, addressing the social, economic and environmental impacts of the man fashion sector. This is why we have decided to invest in the future for a 360 ° digitization.
This fw21/22 collection was designed by the founder of Loft1, Vittorio Pedri, inspired by a nomadic man looking for a deeper contact with nature and with his land. And precisely for this reason he has chosen a range of colors inspired by our territory to remind us where we started from: the Bolognese hills.
In this fw '21 fashion show we see a combination of fashion and dance which, despite the period, was designed precisely to try to give the entire audience of Loft1 a moment of leisure and distraction.
The brand's philosophy has always remained unchanged over time. In fact, the 3 pillars on which Loft1 is based are passion, self-expression and the propensity to go outside the box; with an always careful attention to details and details.
Now Loft1 is committed to taking on a new challenge at the forefront, addressing the social, economic and environmental impacts of the man fashion sector. This is why we have decided to invest in the future for a 360 ° digitization.
